Twinkies taste so good that they don’t have to look good.
It’s what’s inside that counts.
Twinkies Online Dating
To remind people that it’s what’s inside that counts I went to the most superficial place there is — a dating app.
Twinkies hit on singles, singles hit on Twinkies, it was fun, it was weird, it built a stronger connection to the brand.
Twinkies got more likes in a day than Tom ever has.
DATING PROFILE
CHATS
STUNT
Twinkies will show it’s what’s inside that counts by transforming the interior of an abandoned building into an amazing party venue. Free Twinkies will be provided.
PACKAGING
It’s what’s inside that counts.
AD: Tom Preston